"Well, I don't even really work here..." Kramer's response to his boss firing him because he "appeared to have [pause] no business...

"Compulsorily acquired? You know what this means don't you? They're acquiring it compulsorily!" It's true. Not all heroes wear capes. And...

Do you remember the scene in Fawlty Towers, when a guest called out to maid Polly, "Waitress?". And Polly responded, "Yes?". The guest...

"You'll have bad times. But it'll always wake you up to the good stuff you weren't paying attention to." Why is it that some of the...

"Boy, that's the strangest kid I've ever seen!" Peppermint Patty wasn't too sharp, but could be forgiven for marveling at the many guises...

"I investigate everyone with whom I do business. What careful man wouldn't?" In keeping with our recent 'Breaking Bad' theme, I present...

"I bet we've been together for a million years (and I bet we'll be together for a million more...)" "The meaning of life? That's simple....

"We're done when I say we're done." Meet this week's brand archetype, 'The Outlaw'. It's an archetype that's flawlessly brought to life...

"Well, honey. I don't think you're a jackass, I think you're a jack-angel." Misguided? Maybe. Unconditionally loving? Most definitely....

"Roads? Where we're going, we don't need...roads." So proclaimed Emmett Lathrop "Doc" Brown, Ph.D when he first unveiled his highly...

As I continue my weekly series of brand archetype pocket profiles, I'm shining a light on the friendliest of all the archetypes. If your...

If a classic film or television character were The Jester brand archetype, who would it be? We marketers use brand archetypes to help...