'The Explorer' brand archetype: eight attributes you should know about this freedom seeker.
A series of fun and functional out-loud musings.
- 3 min
'The Hero' brand archetype: seven ways your brand can also tell 'em to get stuffed.
- 2 min
'The Lover' brand archetype: six attributes your brand may share with this striking beauty
- 3 min
'The Sage' brand archetype. 10 attributes you may share with this wise and assured philosopher.
- 2 min
'The Magician' brand archetype. 10 signs your business might also dream big and live large.
- 2 min
'The Ruler' brand archetype. 10 ways your brand may also love control and success in equal measure.
- 2 min
'The Innocent' brand archetype: 10 reasons why your business might also be a quiet achiever
- 2 min
'The Outlaw' brand archetype. 10 signs your business also refuses to accept the status quo
- 2 min
'The Caregiver' brand archetype. Your pocket guide to the sweetest archetype of all, honey.
- 2 min
'The Creator' brand archetype: 10 signs your business might be an innovator brand
- 3 min
'The Everyman' brand archetype: 10 ways your brand might also value belonging
- 2 min
'The Jester' brand archetype. 10 things you should know about this pleasure-seeker.