With clients like these,
who needs friends?
It's a privilege to work with some of Australia's most
innovative emerging businesses and
much-loved established brands.
Each have one thing in common:
they have a deep appreciation for storytelling, creativity and brand strategy.
Bemmersyde, Brighton.
Partnered with Intelligentsia on the residential campaing for Vaughan's luxury off-the-plan development, Bemmersyde Brighton.
Services.
- Marketing direction, positioning and brand strategy
655 Collins
Partnered with Intelligentsia on Nine Entertainment's
655 Collins Street Melbourne commercial lease campaign.
Services.
- Brand and Marketing Strategy
- Copywriting: information memorandum, microsite and digital ads
Lifestyle Communities.
Worked with ASX200-listed brand, Lifestyle Communities from 2020 to 2022 as their Head of Marketing.
Services.
- Restructured and scaled the marketing team up for success
- Refined and articulated the brand's positioning; including identification and inclusion of brand archetypes to underpin all marketing and communications
- Wrote the brand's mission statement, purpose statement and
home page web copy
- Copywriting of ad hoc media releases, social media posts, eDMs and
brochure copy
Lymax Developments.
A family owned company with a reputation for creating premium quality, owner-occupier residential projects. Worked with Intrapac Chief Operating Officer, Maxwell Shifman on launching 24 Linacre, a boutique apartment development in Hampton, Victoria.
Services.
- Marketing direction and brand strategy
One Fell Swoop.
A creative agency that's dominating off-the-plan retirement living strategy, sales and marketing.
Services.
- Mentoring and management of marketing team
- Audit and creation of best practice marketing and internal communications process 'bible'
- Copywriting
JumboCorp.
The complete waste management system. Servicing the construction industry across Australia.
Services.
- Marketing strategy
- Market research advisory
Martin Flanagan.
One of Australia's most loved and respected authors and sports writers.
Services.
- Named Martin's book, 'A Wink from the Universe'
- Contributed content to the book (anecdotes and original Twitter posts)
- Social media strategy
Since 'A wink...' was launched in 2018, I have been lucky enough to host a Q&A event and MC the launch event with Martin, Bob Murphy and
Luke Beveridge.
GO DOGS!
Western Bulldogs Football Club.
My club and the 2016 AFL Premiers.
Service Pillar.
Content.
Services.
- Interviewed with my Dad for "I belong to the West" documentary, as part of the 2019 Membership Drive campaign.
Valet My Clubs.
Australia's pioneering golf club valet service. It's the service your golf game never knew it needed.
Services.
- Crafted the brand positioning line
- B2B and B2C brochure copywriting
- Launch media release copywriting
​
Little Happy Hut.
Vintage style mobile cafe and bar.
Services.
- Advisory brainstorm session
- High level brand strategy
Glamping Co Melbourne.
The elegantly understated hotel experience that comes to you.
Services.
- Advisory session
- Brand strategy
- Crafted the tagline
- Copywriting for launch collateral (brochure & services guide)
- Media releases
Friends for Good.
A not-for-profit organisation dedicated to freeing Australians from loneliness.
Services.
- Board Director
- Brand Strategy
- Copywriting
Big Solar Switch.
A partnership between Community Buying Group and Moreland Energy Foundation. Actively reducing the cost of solar installation for the not-for-profit sector.
Services.
- Crafted the tagline
- Curation of content and copywriting of six case studies
- Strategic marketing plan
- eDM copywriting
Circle In.
Australia's home for working parents and carers. Transitioning working parents to and from parental leave with confidence.
Services.
- Social media copywriting (Facebook and Instagram)
​
The Intime Collective.
The Intime Collective exists to proactively support and better prepare couples for the transition from being partners who work – to working parents who work better together.
Services.
- Brand strategy workshop, brand strategy and brand naming
- B2B content for the corporate website and ongoing corporate collateral