Carmen Petropulo2 min readYou wanna go where everybody knows your brand."Not many people know this, but I happen to be famous". With social disconnection and isolation an ongoing theme and concern in 2020, I...
Carmen Petropulo3 min readLogo breaking my heart...how trustworthy is your logo?(Sing it with me) "I couldn't if I tried". How trustworthy is your logo? It may have been loyal to you since day one and stuck fat...
Carmen Petropulo3 min readIt's a matter of trust: seven simple questions all brands should ask themselves.Reader's Digest recently released the results of their annual 'Trusted Brands Australia' survey. For the 20th year in a row, the...
Carmen Petropulo1 min readWhy this year's Australian Red Cross Blood Service campaign is everythingWe've admired the Australian Red Cross Blood Service for many years now; both up close and from afar. It's fair to say that their recent...