Do you remember the scene in Fawlty Towers, when a guest called out to maid Polly, "Waitress?". And Polly responded, "Yes?". The guest retorted with a snarl, "There's a hair in my mousse.". To which Polly quipped, "Well don't talk too loud. Everybody will want one."
Coming from most, this retort may have seemed sarcastic or even disrespectful, but because it was delivered by the warm and quietly confident Polly, it felt more like a wink and a nod, rather than a slap in the face.
Such is the endearing nature of "The Lover" brand archetype; brought beautifully to life by Fawlty Tower's diplomatic and empathetic maid of all talents, Polly Sherman.
For all of Sybil Fawlty's fake fair, false lashes and manicured nails, it was Polly's beauty and elegance that stole the show - in every scene she appeared in. And for all of Basil Fawlty's histrionics, it was Polly's quiet confidence and pragmatic diplomacy that soothed against a backdrop of mayhem, angst and worst practice hospitality standards.
Think your brand may share attributes and traits synonymous with this strikingly beautiful archetype? Read on to find out...
~ Sensing is believing: You value touch, taste, smell, sight and sound as much as the air your breathe.
~ It's your pleasure: You exist to deliver pleasure to those you care about, but you expect to see it delivered back to you in spades.
~ Don't look at me in that tone of voice: Sensual language and tone are extremely important to you. You're happiest when the two work in perfect harmony.
~ Don't hate me because I'm beautiful. You were just drawn that way. Of all the archetypes, you're the most likely to physically and emotionally attract others. And you don't need to work all that hard to achieve this.
~ Love is all around you. You have a deep appreciation for love; in all its states. Parental, familial, friendships, spiritual and romantic hold equal weighting in your heart.
~ When you're not playing connect four, you're joining the dots: You're the ultimate facilitator of connection. You're in your comfort zone and at your most productive when you're surrounded by loved ones. One of your biggest fears is being left alone.
If your product or service delivers on the promise of sensory pleasures for the heart and soul, congratulations. Consider your brand a "Lover". Your irresistible beauty is impossible to ignore.
Alfa Romeo, Chanel and Victoria's Secret are all Lover brands.