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Planes, trains and brands with two archetypes.


"We'd have more luck playing pick-up-sticks with our butt cheeks than we will getting out of here by daybreak". Questionable turns of phrase, sleep and bathroom habits aside, if John Candy's Del Griffith from Planes, Trains and Automobiles were one of twelve classic brand archetypes, it'd be easy to pigeon-hole him as The Everyman brand archetype (Kmart, Subway). After all, he was affable, congenial and a man of limited ambition. But it was his wise beyond his wise cracking ways that suggested he was more of a Sage brand archetype (Melbourne University, Peter MacCallum Institute); with an Everyman facade. He encouraged a consistently exasperated Neal to think, sought ways to look positively upon the hands they were dealt and by the end of the film, few could argue that he really did have it all figured out. Would you agree? Vale, Mr Candy. The world misses you dearly.

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