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Honey, a brand with two archetypes never hurt anybody!




"Sorry I'm late. I got here as soon as I wanted to." Have we witnessed a sassier sitcom character in recent memory? Will and Grace's Karen Walker blends the attributes of The Ruler brand archetype (Hermes, Cartier, Bentley) with the attributes of The Outlaw brand archetype (Harley Davidson, Virgin) to perfection; just like Smitty blended her dry martinis. We say potato, she says vodka. On the surface, she manages to artfully portray the attributes of the ruler by exerting control over her maid, Rosario; not to mention her enduring and insatiable thirst for power and wealth. But it is her emerging outlaw attributes that are the most memorable, led by her unconventional thinking and belief that rules are meant to be broken on every day ending in 'y'.


With that in mind, I'll leave you with one of her most memorable quotes, which emphatically illustrates the fighting spirit of the outlaw: "Honey, why do I need a will? I'm gonna live forever".

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