An unorthodox, yet practical approach to
brand strategy and copywriting for salt of the earth brands underpinned by old fashioned values.

ADVISORY
BRAND STRATEGY
CREATIVE STRATEGY

For brands that need a pragmatic sense check, fresh injection of grey matter or a strategy built from the ground up. I've never met a whiteboard session that I didn't love.

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COPYWRITING
BLOGGING
PROOFREADING

For brands that need someone to take on the overflow with a one-off piece or series of pieces; or a fresh pair of eyes that belong to someone who has a visceral reaction to words that are misspelled.

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Want to show up in a way that sets you apart?
Let's brand together.

Who are your customers and how do you show up for them? And more importantly, why do you show up for them every day? When you speak to them, are you more Clark Griswold than Monica Gellar? Or are you a little bit like Doc from Back to the Future and a lot like the Chief from Get Smart?

I'm a firm believer in articulating your brand as effectively

and efficiently as possible; both in process and in practice.

And I love working with people who value brand strategy and respect the creative process as much as I do. I especially love crafting a brand's positioning; in concert with vision statements, mission statements, purpose statements, brand values et al that really speak volumes.

Like this brand purpose statement I wrote for

Lifestyle Communities recently.

Here to serve.

property development &
real estate

pro bonO

christian
ministry & education

sport,
tourism & lifestyle

Got something to write home about?
Copy that.

I'm just a girl standing in front of a business,

that's standing in front of a blank page,

asking if I can fill that blank page for them.

Words matter. And if your website copy, brochures, eDMs, social media posts, annual reports, media releases, scripts et al matter to you, they're worth writing home about.

Perhaps I could write the title for your new book, like I did for Martin Flanagan's A Wink from the Universe?! Ha! I'm still pinching myself over that one.

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About Pop Up Marketer...

Like most senior marketers in Melbourne, my career has crossed over both sides of the fence, so to speak. I've been fortunate enough to hold account service roles with boutique and multinational ad agencies that allowed me to learn from some of the best in the business, while sharpening my marketing chops on their Cadbury, Hostplus, PZ Cussons, Telstra and GlaxoSmithKline accounts. This experience segued nicely into leadership, board and executive roles with a number of property brands, a national charity and an ASX200-listed company.

That said, my professional and personal style leans far more towards a Jester/Creator/Outlaw brand archetype than a true buttoned-up "suit". A little more Douglas Reynholm from the IT Crowd than Harvey from Suits; somewhat more 99 than the Chief and more Elaine than Jerry, if you will.

And A LOT more interested in your brand and your marketing goals than writing about me...